What You Need In Your 2021 Marketing Calendar - Semalt

Are you looking for a path to marketing greatness in 2021? Here is our amazing marketing calendar that will help your content stand out in 2021. In this calendar, we will be telling you every special day and monthly dates you should take note of. 

Now that 2020 is almost over, it is time we started preparing for the next year. If you fail to plan, you're preparing to fail. It is time to set your sights on the coming year and prepare a marketing campaign so that you start the year with full speed. 

In this list, you will find several holidays. Some will be the usual holidays, and others can be created by the brand themselves. Either way, you will have to bookmark these holidays and have something prepared for every one of them. 

Use our 2021 free marketing template

You could decide to start feeling festive in July, or you could save all your marketing goodies until the Christmas break. Either way, there is no doubt that preparing your 2021 marketing calendar comes with a cornucopia of stressors. 

The good news is that Semalt has taken up the workload of planning the coming year for its clients, and you can benefit from this. Below you will find two holiday marketing templates we can employ in the coming year. You will also find a Google calendar and a spreadsheet. This will help our clients cruise through the year like a boss. 

We plan on making your 2021 calendar above and beyond with all the seasonal twist. We will be breaking down all the holidays, big events, and inspirational campaigns that will set you apart. 

Your holiday marketing campaign 

This calendar has been separated by months so that you can select any month you have a particular interest in. 


In January, the chances are that your target audience is already getting more than enough winter sales pitches as well as workout offers on several social media platforms. One secret is that January is really a time to experience a refresh. While the rejuvenation is unfolding, your target audience will begin to consider moving back to college, resuming football games, SAG awards, and Dianne's birthday is coming up. 

This makes many marketers uncertain of where to begin in crafting the marketing campaign that puts you on the right foot for the rest of the year. Here are several holidays, sporting events, and more occasions to celebrate in January:
  • National Bath Safety Month
  • National Blood Donor Month
  • National Braille Literacy Month
  • National Hobby Month
  • Hot Tea Month
  • National Oatmeal Month
  • National Soup Month


February is an extra special year, and that's not only because of Valentine,  fashion week, or Superbowl. 2021's February is of special interest because it is a leap year. That makes it extra special. So what can you do in February? 

First, you welcome in spring and celebrate several of its observances such as:
  • American Heart Month 
  • National Heart month 
  • Black History Month
  • The National Cherry Month 
  • National Wedding Month 


At this point in the year, your audience is out of the winter holiday slump, and everyone discovers that we are all logging in for naps during the day. Well, no amount of coffee can prepare you for the way ahead, but you can find a way to keep your audience entertained. If they are going to sleep, it's best they do it while on your website. Maybe they might dream about it. 

From World Wildlife Day to International Women's day, there are a lot of marketing opportunities in March. Some monthly observances include: 
  • Irish Heritage Month 
  • Women's History Month 
  • Peanut Month 
  • Music For Our School Month 
  • Craft Month 
  • The American Clean Up
  • Nutrition Month 
  • American Red Cross Month 
  • March For Meals 


Ever heard the saying that goes April showers bring May flowers? Well, this alone makes April sound like a lot of fun. But this can also sound like a real bummer to others. It depends on your perspective or product. 

In April, you are going to be needing a pair of quality jeans because it comes with a whole day celebrating Denim, as well as the World's Autism Day, and the PGA tournament, to name a few. Like things couldn't get any better, April also brings along springtime. 

Some monthly observances in April also include: 
  • Earth Month 
  • Keep America a beautiful month. 
  • National Volunteer Month 
  • National Garden Month
  • National Autism Awareness Month 
  • National Poetry Month 
  • Stress Awareness Month


This is the month that users in hotter and longer nights. This also means there will be an elevated need for tequilas, big hats, and BBQs. However, there are other things to celebrate in the month of May besides summer. The month of May kicks off several summer marketing campaigns. Some monthly observances you can exploit include: 
  • ALS Awareness Month
  • National Celiac Disease Month
  • Asthma Awareness Month
  • Global Employee Health Month
  • Awareness Month 
  • Military Family Appreciation Month
  • Clean Air Month 
  • Fitness Month


By June, we are halfway through the year, and if things are going as we hope, you should be pleased with the results you're getting. This halfway point also means you should be expecting heat waves, rainbow flags in shop windows, and other summer getaways. 

While you are washing the grease off your BBQ or hitting the links, this is the time to create shareable marketing campaigns such as the ALS ice Buckets challenge or the IHOP's IHOB campaign. You need to use social media to its best because if you don't post it, it never happened.

Some monthly observances include: 
  • Men's Health Month
  • LGBTQ Pride Month
  • National Safety Month 
  • Acne Awareness Month 
  • National Adopt a Cat Month
  • Aquarium Month 
  • Candy Month. 


July is special. Yeah, all months are, but July is a bit different. It is the month in which our great nation America gained its independence. It is a month when we hold our flag high up in the air. When marketing in July, you have tons of opportunities to engage with your audience. Some monthly observances include: 
  • Ice Cream Month 
  • National Picnic Month 
  • National Blueberry Month 
  • National Grilling Month 
  • National Independent Retailer Month 


For those who know it, august indicates the end of summer. It's the month when students have to prepare to resume a new school session. 
So your audience may be heading back to college for a new academic session or preparing to kick an NFL ball, or thinking of Netflix and chill, the fact remains that August has something almost every brand can use to market their products. 

Some monthly observances in August include: 
  • Resumption of schools
  • Peach Month  
  • National Golf Month 
  • National Breastfeeding Month 
  • Family Fun Month 


It's time to get your bathing suits and sunglasses as you welcome in the fall. As marketers who over plan, we keep things on track, and we take our time to select what each brand really needs. September is full of popular holidays, and talk like a pirate day might be something that doesn't go with your brand, so you may choose to ignore it. Instead, you may say cheers to the start of Oktoberfest. 

All through September, marketing should be easy and breezy. However, that hinges on your marketing budget. 

Some monthly observances include:
  • Whole Grain's Month 
  • Wilderness Month 
  • Fruit and Veggies Month 
  • National Preparedness Month 
  • Better Breakfast Month 
  • National Yoga Awareness Month 
  • National Food Safety Education Month 


Many fancy watching Hocus Pocus in October. For others, it's pumpkin beer and having orange stuff Oreos. However, we marketers see October as a chance to promote brands. If you're planning on working overtime to deliver the best marketing strategy for the month, here are several holidays that are of interest:
  • Bullying Prevention Month 
  • Breast Cancer Awareness Month
  • Halloween Safety Month 
  • AIDS Awareness Month
  • Financial Planning Month 
  • Adopt Shelter Dog Month 
  • National Pizza Month 
  • Allergy Appreciation Month 


By November, we are all conscious of the fact that the year is almost over. By November, we are preparing our holiday marketing campaign. This means that you have to start featuring a lot of holiday ads or green, red, and gold packaging for products. 

Also, here are some memorable holidays in the month of November that we mark on our calendars that make your brand more palatable than the turkey everyone eats during Thanksgiving. 

Some monthly observances include: 
  • Gluten-free Diet Awareness Month 
  • National Healthy Skin Month 
  • National Adoption Month 
  • National Diabetes Awareness Month
  • Peanut Butter Lover's Month  


It's the month to sit back, gain some weight, and celebrate a year well spent. For many, it is the merriest time of the year. For marketers, it is the busiest time of the year. For every brand, there is someone looking for the service or products you offer. Some major happenings on the month include: 
  • Operation Santa Paws
  • Bingo Month 
  • National Human Rights Month
  • Christmas


Using this guide helps you create the perfect content for every month. This way, you always have an opportunity to engage with your audience and rank on SERP. 

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